Week of February 26, 2001




This semester, 16 students enrolled in an "Integrated Marketing Communications Practicum" course at Southeast Missouri State University will have the opportunity to work one-on-one with Southeast Alumnus Ric Anello, an accomplished professional in the field of marketing and the creator of many well-known television advertising spots, including the Budweiser "frogs" series.

Anello, of St. Louis, will be a guest speaker, serving in a mock client role, sharing his marketing philosophy and knowledge with students in an interactive classroom setting. He will work with the students during four classes throughout the semester. Anello will be working alongside Dr. Charles Wiles, Southeast professor emeritus of marketing.

Students will be working on developing a marketing case for a real-world client Anello has worked for in the past. Anello will role-play various clients, and student groups will develop marketing proposals to "bid" for the business. The semester-long project will give students the opportunity to be associated with real-world projects and experiences.

"My goal is to see if I can give them a real sense of how the process really does work and give them the thinking tricks to work with the creative exploration process so that every project becomes easier and more productive," said Anello.

Most of the students in the class are majoring in integrated marketing communications, and their future aspirations include careers in sports promotions, international business, dietetics, sales promotion and music promotion.

Anello is the chief creative officer of his own firm, Ric Anello Creative Consortium, which he opened last fall. He is currently working on a documentary of the work he has done in the 28 years he has worked in advertising, writing a monthly column on advertising commercials and giving presentations and lectures at conferences and professional venues. This is the first time that he has presented a series of lectures in a classroom setting.

Before opening his own firm, Anello worked with D'Arcy for 11 years. During his years with D'Arcy, Anello served as the executive vice president and executive creative director for all North America locations. He was responsible for the agency's overall creative product across all client brands, as well as managing the agency's creative resources. He worked with firms such as Sears, Purina, McDonald's, Budweiser, SBC Communications, M&M Mars, Heinz, Kellogg's, TWA, Kraft, Campbell's Soup and Ralston, and produced many memorable commercial series including the Budweiser "Frogs" series. Anello retired from D'Arcy last October.

Over the years, Anello has been responsible for training and educating marketing professionals through his work in marketing. Working with Southeast students, will enhance Anello's experience in marketing education, he said.

Anello also will be giving a campus-wide presentation during Common Hour on April 18 in Glenn Auditorium of Dempster Hall. He will present "The Making of The Frogs." The presentation is free and open to the public.

For more information please contact Wiles at (573) 651-2919 or the Department of Marketing at (573) 651-2924.

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The Department of Music at Southeast Missouri State University will present a solo recital by the renowned Brazilian guitarist Paulo Bellinati at 3 p.m. March 11 in Old St. Vincent's Church in downtown Cape Girardeau.

The recital will feature Bellinati's own compositions as well as his arrangements of works by the famous Brazilian composer, Antonio Carlos Jobim.

The recital is free to University students, faculty and staff with a University I.D. General admission is $5 with discounts for seniors and students from other schools.

Bellinati is flying directly from performances in Europe to Cape Girardeau. His appearance at the University will be the first stop on an American tour.

Bellinati also will present a Master Class for guitar students on at 10 a.m. March 10 in Brandt Music Hall. The class is open to the public and is free.

Bellinati is one of Brazil's most important contemporary guitarists. His studies were with the famed teacher Isaias Savio in Brazil. Bellinati moved to Europe after his graduation from the

Conservatory S„o Paulo, continuing his studies in Geneva and teaching at the Conservatory of Lausanne.

Bellinati tours the world as a solo guitarist and in ensembles with musicians like Americans jazz bassist Steve Swallow and pianist Carla Bley and Brazilian vocalists Gal Costa, Jo„o Bosco and MŰnica Salmaso. He has numerous recordings to his credit, including "The Guitar Works of Garoto" (GSP-1991), which received five Stars from CD Magazine.

His original compositions, often inspired by Brazil's rich musical culture, enhance traditional forms and styles with modern compositional techniques and harmonies. Bellinati's compositions have been recorded by many artists including John Williams, The Assad Brothers, Carlos Barbosa-Lima and The Los Angeles Guitar Quartet.

For further information about this performance or Master Class, call (573) 651-2141 or e-mail jjnoonan@semovm.semo.edu.

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U.S. Rep. Jo Ann Emerson will present the keynote address at an "Empowering Women" Conference scheduled for March 12 at Southeast Missouri State University.

The conference is planned for 7:45 a.m. to 2:30 p.m. in Glenn Auditorium of Robert A. Dempster Hall. Emerson is slated to speak at a noon luncheon.

The conference will address a number of topics including, empowering women's bodies, minds, voices and spirits. The event is being sponsored by Women in Public Life, a new organization at Southeast Missouri State University dedicated to providing women with the skills and training necessary to be active and successful in public life. The organization was founded as the Southeast regional chapter affiliated with the Sue Shear Institute for Women in Public Life in St. Louis.

The conference will open at 7:45 a.m. with a continental breakfast and registration. Dr. Kenneth W. Dobbins, president of Southeast Missouri State University, and Dr. Gerald McDougall, dean of the Donald L. Harrison College of Business, will present a welcome.

Participants will have the opportunity to see a video titled "Voices of Women" from the United Nations Fourth World Women's Conference in China.

Following the video, Dr. Georganne Syler, registered dietician and Southeast assistant professor of human environmental studies; Patty Stotzheim, head gymnastics coach at Southeast; and Karen Hendrickson, assistant administrator at Southeast Missouri Hospital, will lead a panel on "Empowering Women's Bodies."

Dr. Jane Stephens, Southeast provost; Kathy Swan of JCS/Tel-Link; Kimberly Mothershead, a member of the Southeast Board of Regents; and Dr. Pauline Fox, Southeast vice president of administration and enrollment management, will discuss "Empowering Women's Minds" during a panel discussion at 10 a.m.

"Empowering Women's Voices" will be the topic of a panel at 11:05 a.m. Mary-Ann Maloney, news anchor with KFVS-12; Mary Rhodes Russell of the Missouri Court of Appeals; Bekki Cook, former secretary of state; and Sandra Moore, a member of the Southeast Missouri State University Board of Regents, will lead this panel discussion.

The keynote luncheon, sponsored by the Office of the President at Southeast Missouri State, is planned for noon to 1:15 p.m. and will feature Emerson presenting the keynote address. Also during the luncheon, Vivian Eveloff and Dayna Stock of the Sue Shear Institute will announce the names of four women students at Southeast Missouri State who have been selected to attend the Sue Shear Institute for a week in May in St. Louis. Students interested in attending the institute may pick up an application form from Dr. Ginny Moore, faculty sponsor of Women in Public Life, and Southeast assistant professor of accounting, finance and business law. Completed applications are due March 1 and should be returned to Moore.

A session on "Empowering Women's Spirits" is planned for 1:30 to 2:15 p.m. and will feature Dr. Betty Chong, assistant superintendent for special services with the Cape Girardeau Public Schools; Dr. Ivy Locke, Southeast vice president for business and finance; Carol Ann Marshall of the Missouri Department of Corrections; and Robyn Hosp, recording artist.

Dr. Ginny Moore, faculty sponsor of Women in Public Life will speak at 2:15 p.m. and will bring the conference to a close at 2:30 p.m.

Participants may attend one or all of the sessions, which are free. A registration fee is required for lunch. The luncheon is $20 for the public and $5 for Southeast students.

Registration payment may be sent to: Women in Public Life, c/o Training and Development, Southeast Missouri State University, One University Plaza, MS 3830, Cape Girardeau, MO 63701. To register on-line, go to http://www5.semo.edu/wipl.

For more information, contact Moore at (573) 986-6121.

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As part of an ongoing relationship between Southeast Missouri State University and area schools, the Southeast Department of Criminal Justice will host a video teleconference March 8 entitled "Child Delinquency: Early Intervention and Prevention."

The conference is slated for 3:30 to 5:30 p.m. March 8 in Crisp Hall Room 125.

The conference, designed following studies conducted by experts in the National Office of Juvenile Justice and Delinquency Prevention, focuses on behaviors and patterns of young offenders, childhood behaviors, policy implications and treatment and prevention. Information shared in the videoconference will be relevant to judges, attorneys, juvenile justice professionals, law enforcement personnel, social service employees and educators.

"The focus of the conference is to inform the practitioners and educators about different methods of identifying, resolving and preventing young children's problematic behavior that may lead to their future delinquent behavior," said Arrick Jackson, Southeast instructor of criminal justice. "We feel that educators and practitioners are our first line of defense against unacceptable behavior among young children due to their constant interaction with young people who may be prone to delinquent behavior."

School officials attending will receive a free videotape of the conference as well as associated print material and techniques regarding implementation in the classroom. The conference and associated videotape also is available to any agency representatives who deal with the juvenile process.

Due to attendance volume, the Department of Criminal Justice requests that schools or agencies planning to attend notify the department by Feb. 28, at (573) 651-2429.

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Southeast Missouri State University will host internationally recognized Middle East specialist Judith Kipper, who will make a Common Hour presentation at noon March 7 in Academic Auditorium.

Kipper offers a rich background in international foreign relations interpretation and policy analysis. She is director of the Council on Foreign Relations Middle East Forum as well as the director of the Middle East Studies Program at the Center for Strategic and International Studies.

She is a consultant on international affairs to ABC News and previously was a guest scholar at The Brookings Institution and a resident fellow at the American Enterprise Institute. Kipper travels frequently to the Middle East, visiting both Israel and Arab countries. She also meets regularly with officials and others in Russia and other countries of the former Soviet Union.

Kipper is the co-editor of The Middle East in Global Perspective, and supervised The West Bank Data Project: A Survey of Israel's Policies and The Arab-Israeli Military Balance and the Art of Operations. She contributes to publications such as The New York Times, The Los Angeles Times and The Washington Post and comments on television and radio in the United States, Europe, Japan, China and the Middle East.

She has briefed The Brookings Institution Board of Trustees, Council on Foreign Relations Corporate Program, Chase Manhattan Bank Board, Institutional Investor Council, Lockheed Corp., Mobil Oil Corp., Shell Oil Co., World Trade Institute and many other institutions in the United States and internationally.

During the Gulf crisis, Kipper testified as an expert witness before the Senate Foreign Relations Committee, the House Armed Services Committee, the House Foreign Affairs Committee and the House Appropriations Committee. She was with Peter Jennings of ABC News in Baghdad, Iraq, for an extensive interview with President Saddam Hussein in November 1990. She arrived with Ted Koppel of ABC News in Kuwait just after its liberation. She also went to Saudi Arabia, Jordan, Syria, Egypt, Israel, the West Band and Gaza during the Gulf Crisis. Kipper was in Moscow for an ABC News interview with President Gorbachev in July 1991, which she negotiated, and, again, right after the August coup, for the ABC News Town Meeting with Gorbachev and Yeltsin.

Kipper has broad based experience in international relations. She worked in Paris at the French newsweekly L'Express for six years. She drove from Paris to India, where she spent six months and then spent a year in Israel and Egypt before returning to the United States. She is on the board of Middle East Watch, a human rights organization, and Initiative for Peace and Cooperation in the Middle East.

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A "Behind-the-Glass" Reading Recovery‘ facility has opened at the Harry L. Crisp Bootheel Education Center (CBEC) in Malden, Mo., that now brings training closer to home for Reading Recovery teachers in the Missouri Bootheel.

With the opening of the new facility at the CBEC, teachers from the southernmost part of the Bootheel, including from the Caruthersville 18, Southland C-9, Kennett 39, North Pemiscot Co. R-1, Malden R-1 and Hayti R-II school districts, can obtain Reading Recovery training without driving the distance to the next closest "Behind-the-Glass" facility in Poplar Bluff, Mo.

"This new 'Behind-the-Glass' facility will assist greatly in the Reading Recovery project for the lower Bootheel region," said Dr. Rick Hux, director of the CBEC. "Reading Recovery is a powerful program for preventing reading failure of children in our schools, and because of this facility being located at the CBEC, the Reading Recovery program will be much more accessible to our area schools in the future."

The new "Behind-the-Glass" facility will be used to train new Reading Recovery teachers as well as to provide continuing education for previously trained Reading Recovery teachers.

Three school districts in the Bootheel also plan to use the facility to train classroom teachers.

Eight teachers in the Missouri Bootheel currently are in training to become Reading Recovery teachers. An additional eight teachers in the Bootheel previously have been trained in Reading Recovery and will use the new site for additional instruction in the program. Eleven Reading Recovery teachers in the Bootheel will use the facility for continuing education next school year.

Reading Recovery is designed to help the lowest 15 to 20 percent of first grade students read as well as the average students in the class. The program is to prevent failure by helping children make accelerated achievement gains in reading and writing. Reading Recovery teachers are trained to provide intensive individual instruction for 30 minutes a day for a period of 15 to 20 weeks. By the end of those weeks of instruction, many students are ready to participate in reading activities with the average students of the class. Reading Recovery teaches students to handle books comfortably; use letters, sentence structure and story meaning to figure out words; and use standard spelling and sound patterns to recognize words. Individual one-on-one instruction combined with the teaching of powerful reading strategies are the keys of the program.

A "Behind-the-Glass" facility is a one-way window combined with a one-way mirror and audio system that allows Reading Recovery teachers to view and listen to a live Reading Recovery lesson taking place. The facility also allows teachers viewing a lesson in progress to discuss positive aspects of that particular teaching and learning experience and ways in which the instruction could be improved.

After a "Behind-the-Glass" lesson is complete, the first grade student is thanked for helping teachers learn. Then, teachers and teacher-leaders stay to discuss the lesson in an effort to raise the level of teacher understanding on how to translate Reading Recovery theory into practice.

Other "Behind-the-Glass" facilities are located in Poplar Bluff, Bonne Terre, Mo., and at Southeast Missouri State University in Cape Girardeau.

Jeanine Larson Dobbins, coordinator of the Missouri Statewide Early Literacy Intervention Program based at Southeast Missouri State University, said the new "Behind-the-Glass" facility at the CBEC is the result of the dedication of Dr. Hux, Sarah Long and Tammy Crouse, who created the need for the program and enabled the facility to be built so that needs of Reading Recovery could be met.

"These three individuals have provided tremendous leadership that has paved the way for this program to reach so many more teachers in the Bootheel region," Dobbins said. "Teachers in the Bootheel, in turn, will have the opportunity to enhance literacy and improve reading skills of hundreds of children, who otherwise may have struggled. I commend their collaboration and look forward to the success of this new facility."

Long is the site coordinator for Reading Recovery and Early Literacy in the Poplar Bluff area and vice president of Southeast Missouri State University's Board of Regents. Crouse is a Reading Recovery teacher leader at the Poplar Bluff Reading Recovery site.

"I think the facility is going to be very important for the entire region," particularly because of the training's relevance to the new statewide 'Read to be Ready' Program, Long said.

Crouse said the "Read to be Ready" Program is a statewide grant-funded literacy program in which several Missouri school districts are participating. Some of the funds available to school districts participating in that program can be used to train Reading Recovery teachers, she said.

Hux says the "Behind-the-Glass" facility will provide a satellite training site for area teachers and hopefully, in the future, support a Reading Recovery training program at the CBEC.

"The fact that the facility is here in the lower Bootheel will make it more convenient for teachers in training the young students that participate in the training program," he said.

Crouse added, "The teachers' response has been incredible. The closer we can get (the facility) to their home, the more they like it."

A class for Reading Recovery teachers in training is planned at the new facility at the CBEC on March 20. A "Continuing Contact" class for previously trained Reading Recovery teachers is planned for March 14 at the CBEC.

Brown Construction Co. of Dexter, Mo., served as the contractor for the "Behind-the-Glass" project, which was funded by Southeast Missouri State University. A one-way window and mirror, the hallmark of a "Behind-the-Glass" facility, was installed at the CBEC site last week.

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The Southeast Missouri State University Symphony Orchestra, under the direction of Dr. Sara Edgerton, will perform its spring concert March 13 in Academic Auditorium on the campus of Southeast Missouri State University.

The concert is scheduled for 8 p.m. The public is invited.

This concert will feature the student winners of the annual Concerto and Aria Competition, as well as other symphonic masterworks. Student winners include Amy Arnold, flute; Matt Martin, trumpet; Erin Mirly, bassoon; and Tyson Wunderlich, piano. These fourstudents will perform as soloists with the University Symphony Orchestra.

Each year, the Department of Music and the University Symphony Orchestra sponsor a Concerto and Aria Competition. This competition is open to all music majors and minors at Southeast. Winners of the competition are selected to perform as soloists with the orchestra at its spring concert.

"The level of playing of all the contestants was very high this year," Edgerton said. "The judges heard many superb performances at the competition. We are very excited about our student winners and look forward to a thrilling concert, highlighting their talents."

Concertos to be performed on this concert include the famous "Trumpet Concerto" by Haydn, Mozart's celebrated "Piano Concerto in D Minor," and well-known works for bassoon and flute by Hummel and by the colorful French composer, Jacques Ibert. In addition to the concertos performed by the students, the orchestra also will perform the celebrated "Finale" to one of the most loved symphonic masterworks, "Beethoven's Fifth Symphony."

Tickets will be on sale at the door and will be $5 and $3 for students and senior citizens.

Admission is free with a valid University I.D. For further information, contact the Department of Music at (573) 651-2141.

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In a joint effort between Sigma Tau Delta and SOLA, organizations depicting scholarship in English and education, the First Annual Call for Papers REALICTION Conference is slated for April 7 in the Grauel Language Arts Building.

The title ""Realiction" celebrates the combination of fact and fiction and invites scholarship from all fields in an interdisciplinary presentation touching on literature, composition or education.

The conference is open to all Southeast Missouri State University students, including those at its outreach centers, as well as students of Three Rivers Community College, Mineral Area College, and their outreach centers. Members of Sigma Tau Delta or SOLA also are eligible to submit papers, although officers of these organizations may not compete for the $100 prize for best paper provided by the conference. Deadline for submission is March 15.

The pilot program hopes to encourage presentation and submission of scholarly work from the area and give people an opportunity to present their findings in a professional setting and increase awareness of the humanities and their relationship to other academic structures.

Additional information may be obtained via e-mail at sechamberlain@semovm.semo.edu or tmeaton@semovm.semo.edu. Conference information will be posted at the various educational centers.

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